It’s been trending this way for years, but seeing it graphed out like this is shocking.
What do you think are the effects of this drastic change?
You must log in or register to comment.
The collapse of society, visualized.
/c/dataisdepressing
I’m personally thrilled not to be bound by the recommendations of my friends or family. Or work?! Gross!
People: “Oh hey there Digital Frontier, looking forward to the opportunity” The Permanently Online: “Get out of my swamp!”
I first dated online in 1999, and the first woman I dated I ended up marrying and having two kids with, though we divorced in 2017.
I still date online these days, and I prefer it. It allows me to know a little about a person before I waste any time chatting them up, and the things I need to know are things they generally put on their profile. Things like their sexuality (since I am non-binary), their political leaning (I’m socialist), their relationship orientation (I’m polyamorous), whether our values match…you know…important shit. And those early conversations before we ever meet in person are low-key enough that I feel more comfortable with them IRL, something that helps me as an autistic person.
I think this graph is fake. The way the data is presented is confusing, but the study they are citing doesn’t seem to confirm anywhere close to the 60% figure, it seems to be saying 11.5% instead: https://www.icpsr.umich.edu/web/ICPSR/studies/38873/datasets/0001/variables/W1_Q24_MET_ONLINE?archive=icpsr
This lower figure also seems to line up with other studies: https://www.pewresearch.org/short-reads/2023/02/02/key-findings-about-online-dating-in-the-u-s/
One-in-ten partnered adults – meaning those who are married, living with a partner or in a committed romantic relationship – met their current significant other through a dating site or app.
The graph is branded with the logo of “Marriage Pact”, which seems to be a dating app/service targeting college students. Maybe they made it as a form of (deceptive, unethical) advertising? I don’t know, reverse image search just shows similarly unsourced social media posts, I can’t confirm anything about its origins.
but the study they are citing doesn’t seem to confirm anywhere close to the 60% figure, it seems to be saying 11.5% instead
I think you’ve linked the variable of all couples regardless of when they got together. If 11.5% of all couples met online, whether they met in 2023 or 1975, then that doesn’t actually disprove the line graph (which could be what percentage of couples who met in that particular year met through each method).
The researchers who maintain the data set you’ve linked published an analysis of the 2017 data showing that it was approaching 40% towards the most recent relationships being formed, in 2017. I could believe that post-covid, the trends have approached 60%.
It could be that. I’m noticing now that the study I linked has a note about a sampling error they made:
Self-identified LGB adults were oversampled in HCMST 2017, and therefore remain oversampled in subsequent waves (2020, 2022). the weights (W1_WEIGHT_COMBO, W2_COMBO_WEIGHT, and W3_COMBO_WEIGHT) correct for this oversample.
So another possibility is that the data used for the graph is wrong because of a big correlation between sexual orientation and preference for online dating and it was made before this was corrected.
I don’t think the figures are intuitively implausible, mostly I’m just bothered by the apparent lack of any way to confirm the authenticity of the graph and its relationship to the source material, or get an authoritative answer to the question of how prevalent online dating is.
I think the difference is that variable is the entire population of coupled adults. Of course not 60% of all couples met online, but I’d believe 60% of couples that met this year met online.
I’d believe 60% of couples that met this year met online.
I think there’s a question of denominator, rather than percentage, involved here.
What happens when you have a pre-online standard of 100 new interactions a year in a population of 100k single-and-looking-to-mingle daters. Then you introduce dating apps, and you’ve still got the base-load 100 new interactions happening normally, but now you’ve got apps which allow you to make thousands of interactions a month rather than a hundred a year.
Now a hundred of those power-users on Grinder all start meeting up and fucking online. 100 unique combinations gets you 4950 “couples that met” in a year. Yeah, the “met up” only lasted for the duration of a naked high-five, but its points on the board!
Compare that to 100 couples that meets outside the app, but are doing it at the more stately pace of once-a-month (so, 3 times in 100 days). rather than as fast as they can swipe through the app. 300 unique “met ups” by comparison. Kinda high by historical standards but infintessimal to the ass-slapping orgy of dating the online community allows.
As someone who watches friends on these apps go on dates two or three times a week, but never settle down (because the focus of these apps is hooking up, not settling down, and the system is engineered to keep you engaged and swiping) I put forward the hypothesis that “How Couples Met” isn’t seeing a decline in non-app interactions but an enormous surge among a particular rarified group of power users milling their way through the library of potential hook-ups online.
I’d also posit that some number of these hook-ups are purely artificial (bot accounts, catfishing, onlyfans promotions, or other phony profiles) that exist purely to encourage lonely people to engage with the system and don’t actually signify human-to-human interactions. As evidence of this, I’d point you to restaurants using dating apps to dupe users into becoming customers.
Thankyou for digging past the headlines and showing your findings. No one has the time to do it all the time but together we can.
(**edit: I had accidentally grabbed a graph about same-sex relationships without realizing it and have removed.)
Unclear what study that is referencing, but it’s notable that Michael Rosenfeld is also the first listed principle investigator in the study referenced in the OP, likely part of the same project, since they list updates for every few years (How Couples Meet and Stay Together (HCMST) 2017, 2020, 2022, United States). Also unclear who compiled the graph or where it was originally published. I want to reiterate that this study itself seems to very much not line up with the graph, unless I’m misreading it very badly.
The BBC article is about a book, Modern Romance, and the book makes a claim that 35% of Americans met their spouses online (“respondents who married between 2005 and 2012”). This checks out with the cited source study, which makes an identical claim, though there’s reason to be suspicious of it since it was funded by eHarmony. The scope there is a little different than “all couples”, but it’s still a very different number than what is in either this article’s graph, or in the OP graph, which are very different from each other as well (saying the number reached 70% by 2009 vs saying it reached 60% by 2020. I would think that if these graphs are genuinely based on research by Michael Rosenfeld that they would at least check out with each other.
Here’s what I think is probably going on here: people working for the marketing departments of dating apps fabricate bogus graphs, falsely attribute their source to real studies, and push them on social media to go viral. Then people writing articles like the one you linked about the subject copy paste those images without checking them, because it’s just a fluff piece for a recently published book and they don’t have much time to spend on it.
Where did you originally find the OP image?
Edit: Just noticed that the second graph is specifically about same-sex couples.
Sorry for removing the comment you just replied to. I didn’t realize I had grabbed the wrong graph from the article.
You could be right. I believe I found the original image circulating on reddit or tumblr (it was a few days ago).
I haven’t had the opportunity to read your link directly to the study yet.
This is for same sex couples which for a large variety of societal reasons likely wont reflect the dating scene among the average population, which skews heavily hetero.
Oh shoot, you’re right. I grabbed the wrong one. I was just looking at the dates.
The hetero graph in this article only goes to 2009, so this whole article probably isn’t too helpful. I’ve removed. Thanks
Pathetic. Glad I did not meet better half on the f’n internet.
two of my friends met through an online game. they got married this year and are a happy couple.
I’m sure off loading the human mating ritual to profit driven companies will have no negative effects on society whatsoever, this definitely isn’t the horrors here to unseen except in the most dystopian of science fiction novels.
Technology has found a new way for people to meet up and fuck, a thing that they had older and less efficient methods of doing in the past. What is the consequence of high-speed fucking? Fortunately, with the advent of contraception and prophylactics, I would say not much.
The means of communication have changed, but the innate human impulses and behaviors remain the same.
this definitely isn’t the horrors here to unseen except in the most dystopian of science fiction novels
What is the fundamental difference between dudes cruising for sex in bars and nightclubs during the 1980s and dudes cruising for sex on grinder in the 2020s? What is the difference between speed dating and Tinder? What is the difference between high schoolers / college kids sexting and getting each other off over the landline?
Humanity has survived worse indignities.
Is there anything we can’t privatize for profit?
Can’t privatize individuals’ bodily functions, but you can enshitify the experience of all senses, “Want to turn off the lights at night? That’s 5 dollars per hour. Want to enable the flush of your toilet? That’ll be 7.50, thank you. In order to remove the noise from your apartment, please pay the subscription. If you want to get rid of ALL the noises, pay the diamond premium sub!”
No no no, you’re doing it all wrong. New toilet $200. Or get this one day only special offer New toilet 3 easy payments of $10.99 plus heated seat and Butt Blaster Bidet TM with annual subscription of just $40 per month!
Want to turn off the lights at night? That’s $5 per hour.
And of course you will pay $6 per hour to keep them on, gotta squeeze 'em at both ends after all.
I wish there was some granularity to “online.” I met my wife on a BBS in 94. It wasn’t a dating site, it was a discussion board, and neither of us was looking to hook up with anyone. There are lots of things like that, but I’m guessing dating apps/sites are the biggest component.
The number of people that met on BBS would probably not even register as a line on that graph, lol. You are a rare gem, good sir or madam.
I wasn’t meaning to say that my situation itself was representative, just that most people see that line and think dating sites, and that’s probably not completely correct. There are lots of online venues, like games, that aren’t dating sites, but I didn’t know what the breakdown is.
People who randomly throw out acronyms expecting everyone to know them are TEBM.
Honestly, WoW would be a not insignificant chunk of people that met online if it was split up into more granular data.
I bet you’re right, and significantly more if you included online games as its own subcategory.
Awesome. Met the wife on IRCnet, shortly after the great split.
Look at the date of the latest piece of data, and you have your answer
That is kinda sad
Having 4 shades of grey as colors in a colored graph certainly is a choice…
That chart must be made by a dog.
The most distinct 8 colours are of course: Red, Blue, Blue, Black, Grey, Grey, Grey, Grey.
They’re all dubious relationships. Only work, friends and online lead to clear, healthy relationships.
/s
It’s almost like something happened in 2020 to cause a big spike. I wonder what that could have been, and if it is still the case.
Ah, life is full of mysteries.
Except the graph ends with 2020, so I’m not sure it even includes whatever mystery events might have biased things towards online that year.
It doesn’t split, but I’d guess 99.9% of those online meets are dating apps (rather than other ways of meeting online).
That’s kind of sad, not because there’s any one way people should meet, but because meeting people is now mostly mediated through for profit companies.
I’d honestly be very surprised if that was the case. There’s so many different ways to interact with people online that I expect dating websites to make up a majority, but there’s probably like a 45% spread of things like social media/forum communities, online games, etc. All the kinds of things that used to be done offline (like meeting people through DnD at the local hobby shop) but can be done online or have become largely online thanks to the commodification of existing in public spaces. Shared interests are a great start to a relationship.
Hell, I’d love to see a breakdown of the percentages just to see how many relationships start from 3rd place games like Second Life and VRChat.
You didn’t meet your spouse on World of Warcraft?
I feel called out lmao
Fuck that is sobering to see. I mean you knew it was trending in that direction but to see it so starkly and so drastically. Damn.
Huh. I never knew that people really do meet at bars for more than just a one night stand.
Met my girlfriend at a bar, but that’s not why either of us were there.
Became friends first, didn’t start dating till a few months later.
There really just aren’t that many places to meet people irl any more, and I simply won’t do online dating.
I never thought so many people who meet online get into actual relationships, not just one night stands.
It is more that you meet them for a one night stand. Then you decide to hang out later. Then you wake up one day and you two are married with children.
Yeah, one night stands can turn into lasting relationships. I know a decent number of married couples who met in zero-commitment contexts, whether it’s a hookup from a bar or while on vacation in a tourist town or things like that. Or even meeting on a hookup-oriented app that somehow turned into a not-just-for-hookups service after becoming acquired by Match, but during the phase when it was most definitely mainly for no-strings hookups.
I think the online thing is about to start dropping. The sites are so full of looky-loos who just want to chat and never actually meet in person they’re hardly worth the time. I expect as the bot infestation continues to grow, they’ll be even less useful.
There is also the enshittification that intentionally make the sites worse and harder to use… I will never in a million years understand why useful features are removed completely other than “the longer you are stuck on the site the more likely you are to pay for premium.”
POF used to have a section for you to add tags and a function to search by tags. Completely gone. Not even a premium feature. OKC used to have an additional text entry to elaborate on the questions you answer, now completely gone. “do you believe animals have spirits like people” yes or no… No, but that makes me sound like an asshole. I don’t believe either do, but I can’t explain that now… OKC used to let you browse profiles instead of just swipe swipe swipe. Match group bought every successful dating site and absolutely destroyed them to make them all seemingly identical “Tinder 2.0” clones.
I’m not 100% sure on this one, but there aren’t even direct messages on OKC at first, just an “intro” and I’ve seen on women’s profiles they say “I read all my intros.” There’s a tab for intros, so I’m assuming their intros show up there. I’m a guy, I NEVER have had an intro in that tab, but if I happen to stumble on a profile where she sent me an intro it shows up on her profile. Not trying to be sexist, I think they are playing the bullshit game of “men are more desperate and willing to pay so we’ll do what we can to make them stuck here longer.”
POF is even more of a joke now, they are moving more towards streaming and paid rewards… Fucking streamer profiles “not here to date, just here for the streaming.” It’s so absurd what happened to online dating.
A lot of people are ok with tinder or hinge, but I need more information about a person I’m not one of those “unga bunga she pretty, lemme smash” types. I need a profile to read…
Most of the “people” on there aren’t people. They’re either bots or occasionally those looky-loos that are just hired actors to keep people engaged to the site and try and get as much money out of them as possible. Especially the paid dating sites are mostly just that. They’re just sucking money out of people that are genuinely emotionally invested and sometimes even desperate. It’s real sad, and disgusting from those sites.
I think online dating will still remain. But it’s less of actual interest for long term stuff, and more want to have a fun one night stand kind of deal. I feel like most other things on that chart turned into that as well though.
I think the online thing is about to start dropping.
The graph stops at 2020…the height of the pandemic where everyone was stuck in physical, but not virtual isolation.
I agree with you except my guess is that has already dropped if post-pandemic data was introduced.
“online” doesn’t necessarily mean dedicated dating/match making apps.
The Internet connects people in a way that nothing ever has before. You use the Internet to seek out interests of yours, as will other people. So like minded people tend to meet even incidentally.
I met my partner online, but it was on a game, not a dating service. Neither of us were really looking for love. We became friends, then started dating, and now married for years.
…Even now, though, if we have an argument I shout, “noob! EZ! Uninstall!” and she waits around awkwardly for some moderator to penalize me.
“Do you take this woman, to have and to hold, to draw aggro and tank for, in MSQ and DLC, so long as the NA servers stay up?”
“Roger that”
“And do you take this man, to have and to hold, to heal and to buff, in grinding and in raids, so long as the NA servers stay up?”
“I do”
chockobo music starts
I once moved across the country for a woman I (re)met during a random Words with Friends match. Took us a dozen games before I realized I’d originally met her through LiveJournal, about a decade earlier.
Many years later, my wife moved across the country to be with me, after we met on Reddit. (Clearly the previously mentioned woman was better as a friend.)
We just always go full circle in the world with almost everything.
some of recognize that and use it to enrich themselves & entrench their positions; a few others who also recognize it decide to use it to try improve humanity’s lot in life; and the overwhelming majority are only vaguely aware at best, call the latter tankies while idolizing the former.
Totally agree with this. I’ve been on and off the apps for years and they get worse each time I try again. There is a population of people that use dating apps like a game trying to get the high score with the points being likes and matches. It’s just another form of social media at this point.
You would know!!!
