With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
This is pretty much what already happens, with the main difference that the target group would have a codename or a number. Algorithms don’t care.