I’ve been a long time Redditor and an Apollo user for about a year. I even paid for it. The main draw for me was the lack of advertising. In the back of my head I kept thinking that it couldn’t last. Reddit is losing revenue from the lack of advertising views. It didn’t
To me, Reddit’s sky high pricing for the use of the API is intended to kill off apps like Apollo and for its users to move to the advertising filled web site or its own app, which I’ve never used.
If Huffman came out and said this was a revenue move right off would everyone be as upset as they are? Are people upset because Huffman completely mishandled the move or because they got their ad free experience turned off? If Reddit had an app the same quality as Apollo only with ads, would they be OK with it. I’ve only used Apollo so I can’t speak to the other apps.
I can’t blame Reddit for wanting to make money. It doesn’t make a profit. Investors have to keep pouring in money to keep it going. They’re going to want to see a return on their investment at some point. Usually they cash in on an IPO, but IPO’s are generally only successful if the corporation looks like it will be profitable or at least the stock price continues to go up. That’s how capitalism works.
In my case, I probably would have left regardless. I can’t stand adds in my feed. I probably wouldn’t have heard of lemmy or kbin if there hadn’t been such an uproar. So I’m glad it went the way it did.
If I put on my tinfoil hat, I think Reddit might have a long-term plan here.
Hike up the API price to a point where 3P apps like Apollo will have to shut down, making them worthless, after so much was invested in them
Get users upset with the lack of features on the official app
Make the 3P app developers look like bad guys
Wait a month or so
Publicly offer to buy a popular, and now worthless, 3P app ^for way too little money^, in order to use the features for the official app
Point out that the 3P dev is a monster if they don’t sell, since it would help users so much, and Reddit is a Community, after all
Large corporations regularly buy up small firms to get their product. You may be less tin foil hatty than you think on that one.
They couldnt do this because apollo dev already offered to sell apollo for 10m, half the cost it would have costed them for continued api usage.
The precedent is already there to buy one and reddit missed it.
If you are to believe that Reddit is setting the API pricing as high as proposed to eliminate 3rd party apps, rather than to recoup costs of allowing their existence (which I wouldn’t put it past them to lie like that to make it sound more palletteable), then it’s reasonable to believe Apollo’s existence doesn’t cost them 20M$. In fact I’d be surprised if it even costs them the 10M$ figure because Reddit’s reaction implies a number that high must be extortion.