The business exists to make money. That’s why it’s a business. Having a co donation scheme with a charity is just a way to let people incentivize extra purchases.
If people simply didn’t buy those items and just donated directly that would be more efficient. That’s always an option
https://www.charitynavigator.org/ein/521367538
The charity navigator ratings for the organization that runs the no kid hungry campaign don’t look terrible
The problem isn’t the charity, it’s the restrictive way a business handles charity donating.
Why a quarter? Why these select brands? Could’ve done so much better.
The business exists to make money. That’s why it’s a business. Having a co donation scheme with a charity is just a way to let people incentivize extra purchases.
If people simply didn’t buy those items and just donated directly that would be more efficient. That’s always an option
They could have done nothing.
They probably had to negotiate with the brands so the brands could cough up 10¢ of that 25¢. Only certain brands agreed.