You delivered some good points. I also work with publishers.
Ad blockers have had an impact, but I think the bigger driver is that premium demand has migrated spending to connected TV (CTV, showing ads on an Internet connected large screen). Publishers just don’t get the rates they used to for web and mobile inventory, even if they’re doing everything right.
I think when another trendy channel like AI ads straight to your brain or whatever pops up we will see another migration.
Great read. There’s 70+ million people out there choosing to vote for Trump, why? Even if the answer is complicated you can’t dismiss them all outright.
I see a decent amount of comments painting all republics with one brush. I think it’s low effort and unproductive.
I was the same until I was actively looking for another job. I wanted to ability to provide an instant read/response.
Awww skeet skeet mutha fuckaaaa
As a presenter would be mortified.
As an attendee, hilarious.
That’s not really Forbes serving the malvertising intentionally. If your site hooks into a programmatic advertising stack, the risk of malware exists. This is from 2016, but it’s mostly true today. If a user is blocking ads and cookies and they disable their ad blocker on a specific site only, there’s little data to know about that user. So you get low $CPM on the bid which is mainly where the malicious ads win bids on actual quality sites. That’s why most top sites are very strict on who can bid nowadays.
I’ve had trouble getting more niche communities content to appear in my ‘feed’ . example I never see NFL posts unless I navigate to that community. This could be user error but it’s something I’ve had trouble with.
Agreed a paid conversion is always much more profitable than the aggregate ad rev/tracking benefit per thousand.
It’s bizarre to produce this message on a product site designed to sell direct.
Imagining a returning user who previously consented. If non essential cookies changed since their last visit, that user needs to consent again. But in scenario, just auto opt them out? I’m weirdly on the fence between this might be a reasonable block or a violation of GDPR for denying access to users who do not provide consent.
I look forward to the investigation results on this one. I’m not afraid of flying but this would terrify me.
How the heck did a relatively new plane get a compromised fuselage like this??
For use in southern Lebanon? Deterrence for anyone else thinking of joining the conflict?
Also didn’t sound right to me.
Yeah lot of these people were probably just coming down in the early morning. Surreal and horrifying to imagine being there.
Kids pasta shells are already $16.25. I don’t think they can raise them any more.
Feel free to correct me as I see other comments saying the same thing, but I don’t believe Google wants you to spend a lot of time reviewing a specific search result.
They don’t have refreshing display or video ads where time on site really makes a difference. They want you to click on a sponsored result, which is a paid action worth way more than a viewed impression.