Of course the software is a problem, but its hardware is the same as an iPhone 4. It has 256MB working memory. Most browsers take up that kind of ram four-fold to just have a window open. Although I do agree that any and all devices should have the freedom to run whatever software you want, even Linux would be having a hard time on a 800mhz processor with so little ram for anything other than basic terminal work.
Just wanna scoot in here and mention that yes, it can be very difficult for some people to do very mundane tasks, such as cooking an egg. Trust me, I know how depression fucks with your system and it indeed sometimes makes you incapable of spending five minutes on boiling an egg :(
I’ve seen rich people do worse.
Seriously though. It could be so easy: there’s a wealth of websites with huge collections of recipes. An app/feature like this from the supermarket company would potentially generate huge amounts of a traffic to such a site making a collaboration mutually beneficial. And yet, they go with some half-assed AI-“solution”, probably because the markering team starts moaning when AI’s mentioned.
That, or this was all intentional to go viral as a supermarket. Bad publicity is still publicity!
But that’s the thing: like you say, people are naturally prone to “mind-wander”, keeping that in mind and to then compare the amount of rigorous training and checking that pilots have to go through compared to the in comparison measly process of acquiring a driver’s license (and then indefinitely keeping it with no questions asked unless you do indeed run somebody over) is absolutely mind-boggling. Some countries have some safequards in place such as required driving-tests when you reach a certain age as a driver but it still does in no way account for how much of a murder-machine cars are and how casual we are about just about everyone with a shrimp for a brain driving them.
In The Netherlands we actually use “hectometerpaaltjes”, which translates to hectometer-signs. They are numbered signs placed on regional roads and highways every 100 meters, which is a hectometer. Although not a direct use of measurement, the term hectometer still is in active use this way.