Going to piggyback on this and just throw this here, which details the black box that is Apple data ingestion: https://gist.github.com/iosecure/357e724811fe04167332ef54e736670d.
I had used iOS on and off for years but I feel like I’m finally done with both companies. Its a very interesting read. The only reason Apple seems like a better company with data is a) they aren’t a full blown meta or alphabet and b) they market it more cleanly.
The portion about the notification center and all of the integrations was pretty mind blowing for me. Like it makes sense when its spelled out - how invasive it is, which is also what makes it the perfect ad serving vehicle.
Have to agree. Siamese Dream by the Smashing Pumpkins executes on this so perfectly.