I mean, there are plenty of words that are used almost exclusively to cause offensive. Swears and slurs. Often it can be debatable whether or not a word counts as a swear or slur, but it’s usually pretty clear. I prefer to avoid using words that are intended to cause offence.
The word “woke” doesn’t seem to fall into these categories, but it’s still a term that seems to have been polarised by both groups. I don’t think that word would ruin a discussion that was already political, but it would definitely cause a discussion to become political.
As far as one group is concerned, being “woke” is inherently good and means being aware of modern issues and accepting of marginalised groups.
As far as the other is concerned, being “woke” is requiring all media to have this representation and lashing out when it isn’t inserted in a certain way; thus, you can be supportive of lgbt+ rights and the rights of marginalised groups while still being vehemently “anti woke”.
Because of this conflict in definitions it’s understandable that the Twitter manager might want to use this term, and it’s understandable that people would be against it.
I feel the polarisation of this term may be being done for the drama people on both sides to farm engagement.
There always the aspect of keeping old hardware alive and useful.