You know, I almost thought for a minute there was going to be a chance there was something cool behind it, like, “it can guide you to the exact location of a product that you’re looking for with x,y,z precision such as how AirTags work” or, “they look at data to optimize placement of items in the store to make it easier for people to find things efficiently” but it’s actually just another degree of shittyness. That stinks.
That sounds pretty plausible I’ll give you that, and strictly speaking in iOS if they were gathering BMI and that type of data it would come up as a request for “Health”
So with that said to purpose would this information serve them given the way you described it? And is there any guarantee that it wouldn’t also be used to further build their marketing profile? Not trying to be argumentative, you have me genuinely curious now.
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This comment feels pretty derogatory to me. We know that, and if you had bothered to read the thread before coming in and making assumptions you’d have seen that. You’re missing the point. An enormous amount of information can be inferred by knowing your activity and fitness levels. This guy is on his feet 14 hours a day? Here’s a coupon for some shoe inserts. This guy spent 5 minutes pacing back and forth down the candy isle and didn’t buy anything? We need to give him a nudge to make that purchase. This person does yoga every morning and only buys organic produce? Well, they probably don’t shop at Jewel honestly but hey did you know we carry aluminum free deodorant in the health department? Your motion and fitness data can absolutely be used to infer a general level of healthiness, which is often times (and often incorrectly) also summarized as your BMI.
It was also wisely mentioned elsewhere in the thread that targeting advertising is only the tip of the iceberg as far as what can be done with the profiles these companies build about us. But none of that exactly fits very well into a title for a post.