I’s heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it’s just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I’ve come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I’ve never used Xitter, BlueSky or Mastodon. I’m asking specifically so that I don’t have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:
  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird “federation” tech reason, whatever that means; and thanks to that “federation” there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

The federalized nature of Mastodon seems to be its biggest flaw.

The unfamiliar and more complex nature of Mastodon’s federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don’t and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky’s overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

  • originalucifer@moist.catsweat.com
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    2 days ago

    its about blueskys volume reaching a ‘critical mass’ which will continue to then draw users.

    huge groups (recently, brazil) moved there en-masse because it already had a ton of users.

    its the same reason twiiter even still has users… they dont want to leave that volume of subscribers.

    • Zak@lemmy.world
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      2 days ago

      That’s a bit of a circular reference: “it got popular because it got popular”. The question remains: why did BlueSky reach that threshold and Mastodon did not?

      • originalucifer@moist.catsweat.com
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        2 days ago

        yes, its a chicken and egg problem and a huge hurdle for literally anyone trying to create new platforms.

        its about feature parity (even if they dont really exist, re:account portability), marketing among other things. bluesky is run buy a bunch of big names who were able to draw an initial load of users which got their ball rolling.

  • mayooooo@beehaw.org
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    9 hours ago

    The only reason is the sign up/UX thing. Maaaaybe. And now a critical mass is there

  • TonoManza@lemmygrad.ml
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    2 days ago

    Isn’t blue sky made by the same people who made Twitter?

    It makes sense that people who are leaving twitter because of Elons changes are nostalgic and see that the old Twitter people made a new one so they jump in. Basically name recognition.

    (I have only used Twitter)

    • airportline@lemmy.ml
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      1 day ago

      As a matter of fact, Bluesky originally was supposed to become Twitter’s back end, but it was spun off when Elon took over. Jack Dorsey left and is now promoting nostr and X.

  • airportline@lemmy.ml
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    1 day ago

    Bluesky is way more approachable than Mastodon. Most people don’t want to have to learn what an instance is.

    • jerkface@lemmy.ca
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      1 day ago

      People are less tech literate and considerably stupider than they were 20 year ago. It’s shocking.

      • Friend of DeSoto@startrek.website
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        15 hours ago

        The year is 2034 and 96% of the population is unemployed because they are all forced to “do their own research” on literally everything and there’s no time to work. We all must research every niche topic to fully understand it before using it or the other 4% calls us stupid and lazy.

        No longer are we allowed to just buy a shower head, or bike or sign up for email without sources cited and proof we know everything about said thing.

        Have kids? Do their research too, no chocolate milk unless I’ve proven why it’s good.

        Elderly parents? Don’t let them touch that Roku remote. I need a research paper on all the options I explored.

        Sorry for all the sarcasm. I fix my house, I work, I mow the lawn and shuttle children to sports, and my friend says check this bluesky thing out, 30 seconds and I’m signed up and have a friend and a discover tab and a search that works. Life’s chaotic and I don’t want to be defined as stupid because I can’t spend hours figuring something out in place of something I think is more important.

        All this not directed at you specifically but I guess it hit a nerve.

        • jerkface@lemmy.ca
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          13 hours ago

          There are reasons that they have spent thousands or tens of thousands of working hours to make uptake as easy as possible. Those reasons are not in your interests. It is such a small price to pay. It is a necessary feature of ANY distributed service. The irony of complaining about it from your niche little Lemmy instance.

          Look at it this way. You still had to pick an instance!! You just picked an instance that cannot talk to any other instances. If you were not so (forgive me but I guess it’s the term we’re using for lack of a better one) stupid, you would have realized that you had just had a meaningful choice taken from you, and made for someone else’s benefit instead of yours.

          Throughout our entire global culture, convenience is killing us. I happen to believe free and healthy public forums outside of capitalist exploitation is of vital importance. I think this is a place our governments have abdicated responsibility to their citizens, and the Fediverse is the next best thing to public infrastructure. It’s so worth it when everything you need to know can be expressed in a one page FAQ that fits on your phone’s screen.

  • nopersonalspace@lemmy.world
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    1 day ago

    Just because BlueSky isn’t federated doesn’t mean it’s (totally) centralized. It uses the AT protocol which means user data lives in a separate place than the app itself. While the BlueSky app is centralized all the user data (your posts, likes, etc) live in a separate place and can be self-hosted. This means that if BlueSky went bust or something, users could easily just move to a new platform that someone would inevitably create and all of their data, likes, follows would all be there.

  • ClassifiedPancake@discuss.tchncs.de
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    2 days ago

    People expecting a new Twitter when switching to Mastodon were met with weird behavior and nerds who told them the awful search function or weird comment count is working correctly because that’s how federation works. Well if that’s the case then federation is shit.

    • ByteOnBikes@slrpnk.net
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      2 days ago

      This is unfortunately the world of open-source.

      1. Nerd tells you to use the open-source thing.
      2. Non-technical tries it and asks questions
      3. Nerd proclaims it’s not a real problem/your fault/not applicable/fix it yourself
      4. Some company takes that open-source version or idea, makes it easier for end users and monetize it
      5. Nerd gets angry and repeats step 1

      Source: I am nerd and I contribute to open-source.

  • golden_zealot@lemmy.ml
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    1 day ago

    It’s lack of marketing since it is not a business, and people conflating useful optional features with confusing usage.

    Everyone I know moved to bluesky, after which bluesky basically immediately sold out to crypto people. I brought up the idea of “hey, this is why I think mastodon is a lot better, because it’s impossible for it to sell out entirely”, to which one person lost their fucking shit and responded stating that I was “fear mongering”.

    This person also said they didn’t care if a business owned all their data and controlled their entire life because “all their data is owned already anyway”.

    This same person also said that after the recent US election they “spent the night throwing up until they were dry heaving and crying”.

    Why they claim to not care about their life being controlled by corporate entities, but claim to care so hard about their life being controlled by a government that they say they have a physical reaction to it is a subject I haven’t broached because I’m sure they wouldn’t be able to see their hypocrisy if they pointed the James Webb telescope at themselves.

    In a nut shell, many people are incredibly stupid and not at all interested in their best interests unless the news tells them which interests they should care about.

    • prototype_g2@lemmy.mlOP
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      1 day ago

      basically immediately sold out to crypto people.

      Wait what? I know very little about BlueSky and even less about the people behind it, so I didn’t know that. Could you send me a link to more info?

      • golden_zealot@lemmy.ml
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        1 day ago

        https://bsky.social/about/blog/10-24-2024-series-a

        They announced a series A in which they stated they are implementing paid features through a subscription model and took 15 million dollars from Blockchain Capital.

        They say in this statement they won’t “Hyper Financialize” the platform, which is corporate doublespeak for “We are now monetizing this platform”.

        The additions to their board are people who come from crypto/NFT companies.

        As a result, the clock is now ticking on Bluesky and its destruction is inevitable due to the laws of capitalism.

  • EnderMB@lemmy.world
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    15 hours ago

    Easy.

    1. No one outside of the fediverse bubble gives a fuck about federation. It solves a problem no one has, and offers no real solutions to problems users have.

    2. Mastodon offers nothing on the Twitter experience outside of “but it’s federated”

  • RagingRobot@lemmy.world
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    23 minutes ago

    For me it’s that more people I wanted to follow are now on blue sky but I have both. I have been liking the community on blue sky a little more.

    I never used twitter though so what do I even know lol

  • 4grams@lemmy.world
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    11 hours ago

    same reason we just elected donald fucking trump. people will always take the easy option that makes them feel good.