San Francisco has banned RealPage, a software company that computer-generates recommended rents for landlord clients in what some are calling a price-fixing scheme. It’s a step toward curbing rent-raising collusion between landlords.
It’s admirable that you are trying to help some service men and women, and not merely looking to make the highest possible profit for yourself. I’m sure you’re not the only landlord who isn’t motivated primarily by greed, but many, if not most, are, because they are incentivized to be.
When the goal is maximum profits, it incentivizes business owners of all types to generate as much revenue as possible (and in the case of housing, that means increase rents as much as possible) and cut costs as much as possible. That’s why many people are paying more and more for lower and lower quality housing.
The problem is the profit motive. And we can’t just hope that all landlords will decide to be more like you, not when they have every incentive to be as greedy as possible.
It’s admirable that you are trying to help some service men and women, and not merely looking to make the highest possible profit for yourself. I’m sure you’re not the only landlord who isn’t motivated primarily by greed, but many, if not most, are, because they are incentivized to be.
When the goal is maximum profits, it incentivizes business owners of all types to generate as much revenue as possible (and in the case of housing, that means increase rents as much as possible) and cut costs as much as possible. That’s why many people are paying more and more for lower and lower quality housing.
The problem is the profit motive. And we can’t just hope that all landlords will decide to be more like you, not when they have every incentive to be as greedy as possible.