• Ivyymmy@lemmy.one
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      For Android:

      Newpipe or Tubular (Newpipe X Sponsorblock fork)

      VueTube (still under development, the team is working slow because it’s pretty small, they have a few time to spend on it and they need devs, it’s a complete FOSS alternative to Vanced, and will have most of its features including optional Google log in with interactions)

      If you need to login and have a full YouTube experience: Revancedapp

        • Ivyymmy@lemmy.one
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          I tried it and I still prefer Newpipe, but it’s cool to have a lot of alternatives for everyone!

      • Brad@lemm.ee
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        1 year ago

        Newpipe is perfect for me, been using it for months, now when I want to watch a video, I don’t wind up watching whatever, I have a more purposeful experience.

        • Ivyymmy@lemmy.one
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          Yes, Newpipe works great, I use both because I want to interact with my favorite creators and share my history and lists with the PC so I’m forced to log in, so the best option for that is a patched YouTube app like revanced (I used to use vanced until a few months ago when they definitely killed it).

    • Yook@lemm.ee
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      No revanced? I’ve been using it since vanced broke with an older update and it’s been working great for me

      • Hellfire103@sopuli.xyz
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        1 year ago

        I’d be surprised if Google completely stamped it out. They’re on Codeberg now, so that’ll make takedowns trickier. It’s also distributed, so taking down the Invidious websites is virtually impossible.

        Also, while Google probably has pretty good lawyers, I’m not sure how well they’ll stand up if they go to court.

        • nodiet@feddit.de
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          The official reason they gave for the takedown is also false. They claimed that invidious is using the youtube api without permission, which it isn’t.

    • F4celess@sopuli.xyz
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      youtube.com##+js(set,yt.config_.openPopupConfig.supportedPopups.adBlockMessageViewModel, false)
      youtube.com##+js(set,Object.prototype.adBlocksFound, 0)
      youtube.com##+js(set,ytplayer.config.args.raw_player_response.adPlacements, [])
      youtube.com##+js(set,Object.prototype.hasAllowedInstreamAd, true)
      

      Here it is in text format so ya’ll don’t have to type it out. I haven’t verified that it works but by the looks of it it just makes the Adblock sensor report a false negative. [edit, fixed some spacings that sneaked it’s way into the filter upon copying it earlier.]

      • Stefen Auris@pawb.social
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        1 year ago

        I agree, the internet needs to go back to its roots. Putting your eggs in one basket is just a bad idea.

        • iokus@lemmy.blahaj.zone
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          At some point the ratio of convenience to quality got all out of whack. Most people I know use maybe three different platforms at most and get angered by all of them. My internet experience peaked when I was checking 20 extremely specific forums regularly and using in-game chat 90% of the time (vent/teamspeak were reserved for raid night).

    • GCostanzaStepOnMe@feddit.de
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      As much as I dislike ads, “Company wants to make revenue from its product” is not a prime example of why monopolies are bad.

      • ArchmageAzor@sh.itjust.works
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        If a company has no competition, being a monopoly, it’s basically free to do whatever it wants. Youtube controls the video streaming market of the internet. If they choose to not pay content creators, to run 10 ads in a row every 3 minutes, or to ban content creators for saying something their automods think is a bad word, what will you do? Where else will you turn? Odds are there’s nothing for you on Vimeo. So you either make do with how Youtube operates, or you don’t get to watch cat videos, or video essays on WW2, or playthroughs of Super Mario Sunshine, or what have you.

        • coltzero@feddit.de
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          I had as context in mind that they won’t allow you to watch videos without paying for it via subscription or advertisment

          • its8up@lemmy.ca
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            Bring able to skip 5 seconds into a 14-30 second ad isn’t a huge inconvenience. When doing something AFK the ad ends in a reasonable amount of time so you’re right back to your background music or whatever. I’ve never taken issue with that. I’m not a huge fan of the newer strategy that run two ads in a row, but it’s still tolerable. What I deplore is the occasional infomercial ad that’ll run for anywhere from 5 minutes to 20 hours without intervention. Those are the reason I run an ad blocker on the desktop.

            On mobile there’s fewer options. Running adblock on Firefox works for now, but if that gets neutered I won’t cry. Another option is to install an app that works with the YouTube app to automatically skip ads after five seconds. If youtube takes action against those apps I’ll spend a lot less time on YouTube.

            This harkens to the current reddit situation. I’m only here because I got tired of their incessant “get our app” prompts on mobile and just started looking into getting an app right when the shit hit the fan. Forcing intrusive advertising on users is a great way to alienate them.

            • HectorBarbossa99@lemmy.fmhy.ml
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              1 year ago

              maybe you missed the part where they are not only trying to get rid of adblockers, but also are trying to change over to at least 30 seconds of unskippable ads

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    The one thing the Reddit exodus has taught me, is that I’m almost eager for a reason to ditch my social media and either find something new or simply take back that time and do something more fulfilling anyway.

    I’m so much happier not being constantly blasted with advertisements, that now when I have to go back on insta or FB for whatever reason, I can’t stand more than 30 seconds before I nope back off.

    Looking forward to axing YouTube from my life next.

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      I left FB and Instagram about 3 years ago. At first I felt sad because I was “disconnected” from my large network of hundreds of people I know or have met. The truth was the majority of these “friends” weren’t actually participating in my life at all. Those networks for most part were just allowing for some sort of passive consumption of our lives and when I had finally left, it was great. The hour or so I would spend trying to “keep up” with everyone was given back to me and it was refreshing to catch up with friends because we actually get to catch up.

      Recently though, I spun up an instance of a private social network just for my family using a web app called HumHub. There’s about 20 members and we use it just for our small family. No outsiders, no ads, no spam, just us. It takes me back to a time where social media was simple.

    • OminousOrange@lemmy.ca
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      I just watched Wendover’s video on how they built Nebula. Most of the content I watch is on that platform, so I’d be happy to just ditch YouTube if they move forward with this.

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      I just watched Wendover’s video on how they built Nebula. Most of the content I watch is on that platform, so I’d be happy to just ditch YouTube if they move forward with this.

    • dmtalon@vlemmy.net
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      It’s definitely not ideal, but since YT has become my primary video media content, and it’s also my music streaming services. The cost has value for my family.

      I am technical enough to get things like revanced installed, or others. Even for our set top boxes.

      The amount of energy truly prevent tracking is endless. For me premium does pay the content creators more for my views and I don’t see/hear any platform ads.

      It’s not ideal, but every other streaming service you sign into is profiling you too.

      Inside my house/Network I do run pihole, and I use brave browser and it’s shield, as well as unlock origin.

      Ideal? No, I’d rather everything be free but that’s not reality

  • littlecolt@lemm.ee
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    I am 43 and I remember growing up, people in the early days of the internet were calling people in my age group (late genx/early millenial) a generation that will be “impossible to advertise to.” For me, it’s rang very true. I can’t think of a single time I ever saw an ad for anything and it made me want to spend money on a product or service. But I guess that hasn’t been the norm, or ads would be dead.

    • Olgratin_Magmatoe@lemmy.world
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      But I guess that hasn’t been the norm, or ads would be dead.

      They’re alive because of all the tracking data they use now. Targeted ads are significantly more effective than their counterparts.

    • Billy_Gnosis@lemmy.world
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      Early GenXer here. Am the same way. Have always hated ads in any form. Except maybe print ads. Especially in the old days in mags like Electronic Fun & Games or something. Even targeted ads are useless to me. If there’s something I’m interested in, I’ll search it out and find what I need. I don’t need some company scraping my data and telling me what I want. I run a Pihole, use ad blockers and YouTube specific apps to block ads and always will

    • rckclmbr@lemmy.world
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      I dunno, I’m 40 and have definitely bought things because of ads. Highly targeted ones on Instagram have introduced me to a lot of cycling gear I wouldn’t have otherwise known about. It seems like most of the youtube ads are pretty bad though

      • BNE@lemmy.blahaj.zone
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        Yeah, that kind of thing I usually try to filter past but exceptionally rarely sometimes something catches me.

        It’s been better since breaking a bunch of collection methods and adding garbage data to throw them off but, you know. Id rather just be happy with what I have and mindful/selective when getting new stuff - ads bloat that in a way I don’t appreciate, I guess.

    • Ddhuud@lemmy.world
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      Same age group, a little more aversion to ads. Big ads spenders are at a disadvantage in my selection process.

  • CifrareVerba@lemmy.world
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    This doesn’t make any sense to me; people who are determined to go out of their way to get something (like an adblocker) will just continue playing cat and mouse games.

    It’s like a game of chess, google can pull a stupid move but devs and users will always work around it.

    • maniajack@lemmy.world
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      And also, are people who are determined not to watch advertising going to be the ones that cave and buy some crap if you can force them to watch it?

      • McBinary@kbin.social
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        Exactly - If anything ever happens to permanently disable my ability to block advertisements, I’ll drop that service cold and never look back.

      • Tentaclius@lemmy.world
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        I don’t think google cares if you buy stuff or not. They are just selling ads.

        But I agree with overall idea: if the ads become unavoidable, I’ll just stop watching youtube.

        • OtterSkywalkerExodus@lemmy.dbzer0.com
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          What if… We all got YouTube Premium, is Google then earning more or breakeven, when they cannot sell or display ads? I mean, there are companies paying Google to display there ads, that revenue would be gone.

      • shani66@burggit.moe
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        I’ve seen it explained this will just hurt the metrics by which companies measure as effectiveness. Funny that another evil will be the one to tackle this one.

    • ColonelSanders@kbin.social
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      Companies are going out of their way to ignore the fact that “the easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.” - Gabe Newell

      I consider adblocking to be in the same boat. Piracy/Adblocking only exists because it’s not a pricing issue. It’s a service issue. By making the free version even more intrusive ON PURPOSE, they’re not pushing as many people to buy a subscription as they are pushing people to install adblockers. If YouTube only ever showed a quick 10-15 sec ad at the very beginning of a video, I’d be less inclined to go out of my way to find and install an adblocker (and maybe even eventually just buy a subscription) than if they force feed me back to back, 30-second, unskippable ads.

      It’s the same with those stupid fucking commercials that run ALL the time and try and be as annoying as possible. If I find your ad to be annoying and frequent and shoved down my throat all the time, I will vehemently and actively go out of my way to AVOID that product, not be more inclined to buy it.

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      Decreasing the convenience of ad blocking, makes the subscription more convenient in comparison.

      A percentage of people will genuinely sub from this, they don’t exactly lose any bandwidth from those who don’t.

  • ddh@lemmy.sdf.org
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    A prediction…

    YouTube: Show them this ad. Browser: Sure. OK they watched it. YouTube: Really? That was too fast. It was a three minute ad! Browser: Oh, right. Well they’ve definitely watched it now. YouTube: You sure? Browser: Totally.

    • notExactlyI20@lemmy.world
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      Something that youtube can do is open the ad on a background tab, muted and with width and lenght as minimum as possible. People don’t want to see that shit, but want the ad revenue, so I guess it’s a win/win situation?

  • MonitorZero@lemmy.world
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    YouTube is seriously forgetting it’s role. I liked it better when it was dbz videos to Linkin Park and looney tunes. We use YouTube to not have a premium service then maybe contribute to the creators we like. We do NOT need yet another “streaming service” bill. They’re getting out of hand.

  • sixfold@lemmy.sdf.org
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    1 year ago

    I mean, since we’re all here, PeerTube is federated with Lemmy! There are limited numbers of creators on PeerTube right now, but maybe if we can link more videos from there on lemmy and upload some ourselves, we can get the platform into a healthy state. Not that there is nothing there, there is a decent amount uploaded already.

    • zekiz@lemmy.world
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      PeerTube won’t take off unlike Lemmy did and still does. People won’t switch from YouTube to PeerTube because the creators they watch aren’t there. Also the YouTube Algorithm is what people make use YouTube in the first place.

      Reddit isn’t creator based and doesn’t necessarily need an Algorithm since the users choose what to see anyways. So the Lemmy experience isn’t actually that mich worse than the reddit experience

      • Temple Square@lemmy.world
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        Creators also need to make money. I doubt Peertube has ad revenue to split with them.

        In fairness to YouTube, creators do keep about half the money (in exchange for YouTube hosting the content).

        • zekiz@lemmy.world
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          I don’t think that’s thaat much of a deal. Most youtubers also need additional revenue streams like patreon and mearch and sponsorships.

        • sixfold@lemmy.sdf.org
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          Discoverability is something youtube’s alogrithm really gets right, and something lemmy, or the fediverse in general, just sucks at right now.

      • yessikg@lemmy.blahaj.zone
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        YT algo is hot garbage, I always have to check the channels of the creators I follow manually. I donate through Patreon and I would be happy to bump up my donations to make it easier for them to move to PeerTube

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    “We want to inform viewers that ad blockers violate YouTube’s Terms of Service, and make it easier for them to allow ads on YouTube or try YouTube Premium for an ad free experience,” the company said in its email to The Verge.

    Wow, thanks, YouTube! I always had such a hard time disabling my ad blocker - I’m so glad you’ve made it easier for me!

    Really, though, I don’t see this ending well for YouTube. I’d bet there’ll be an ad blocking option that works to bypass this within a week.

    • Em Adespoton@lemmy.ca
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      Within a week? I think my ad blocker already handles it; I haven’t noticed ads on YouTube ever, on my own devices, and haven’t seen their latest messaging either.

    • Ado@lemmy.ml
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      1 year ago

      I was always shocked at how much better twitch was at getting around Adblock compared to YouTube. I mean, google is thee advertising company. But even twitch’s was breakable

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      It’s the sheer patrimony of statements like these that really annoy me. I get that things have costs and they also have to deliver a profit; that’s just business. But why can’t they just have the guts to openly say that rather than dress it up in all the bullshit

  • Matthew@programming.dev
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    I’m gonna be honest. I don’t see anything wrong with this. I know the majority of us are just coming off some corporate bullshit from reddit, but I don’t think it’s wrong to not let your very expensive to maintain service be used for free without ads.

    I promise that I’m not trying to suck a billionaire’s cock when I say that I marvel in awe at YouTube’s ability to input and output such astronomical amount of data at any given time, without any complaints.

    • lemmyvore@feddit.nl
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      But this is such a shitty, hostile way to do it. And if you give in and say yes to ads they’ve already shown where that’s going to go, with 10 unskippable ads in a row and 30 second ads.

      They could make subscriptions mandatory if they really believe they have a good product, and pass a fat portion of that money to the creators instead.

      …except this isn’t about the creators, or the users, or the advertisers, it’s about Google making more money at the expense of every single other party involved in the platform, and the platform be damned. Textbook late stage enshittification.

      • joshhsoj1902@lemmy.ca
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        YouTube premium revenue is shared with creators based on view time. I don’t know what percentage of the subscription cost is shared (I believe I’ve read 55% is shared but I didn’t validate that right now, their help docs say “most” so it’s likely over 50%). As I understand it from income breakdown from creators, income from YouTube premium does often surpass Adsense income even when only a small percentage of viewers use YouTube premium.

        The larger factor in them doing this is that the value of selling ads has been decreasing substantially the last few years. This means they need to show more ads to make the same money they did before.

        This is also part of why every YouTube creator now does their own sponsored ads inside videos, trying to rely only on Adsense isn’t viable for them.

        YouTube know they have a good product, and lots of people do subscribe to YouTube premium, there is no reason form them to force people onto YouTube premium when lots of people are willing to watch the ads.

        • Treemaster099@pawb.social
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          I’ve had youtube premium for several years now. Most of the creators I watch do their best to integrate their sponsorships in an appropriate way. Whether that’s choosing a sponsorship related to the video topic, or making it entertaining in its own right.

          It’s expensive to run servers that hosts tens of billions of videos. If you don’t want to pay for access, then pay for no ads. If you don’t want to pay for no ads, then watching the ads is the only way. Remember, if you’re not buying the product, then you are the product.

          • NightOwl@lemmy.one
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            Paying for YouTube premium still makes you the product, since you are still being tracked and sold. Hell you could drop over over 2k on a TV, phone, or GPU and still be getting tracked and sold. The old adage of if you aren’t paying you are the product no longer applies. It’s outdated.

      • coltzero@feddit.de
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        Why is it a bad way to show a warning and still let you watch 3 videos for free?

      • coltzero@feddit.de
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        Why is it a bad way to show a warning and still let you watch 3 videos for free?

    • DrDateJust@sh.itjust.works
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      Nah fuck that they have way too many unskipable 30 second ads for a 15min video. If it was 1 or 2 ads a video sure.

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      While I’m not opposed to paying for YouTube (it is a service after all) the only way to do so would be by being logged in to YouTube with whatever black box algorithmic tracking and curation that entails. There is no “proper” way to anonymously access YouTube without ads.

    • MouseWithBeer@iusearchlinux.fyi
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      I actually pay for Nebula already and it has been great so far for me. I use it a lot more than Youtube and you don’t need to sift through a bunch of garbage to find something decent to watch. They just need to add more content creators.

      • dmtalon@vlemmy.net
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        What percentage of yt creators are over there? I pay for premium, but yt is literally my primary video media consumption so I get value out of it. I also use yt music as my streaming service.

        • Zagorath@aussie.zone
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          What percentage of yt creators are over there?

          Of all creators on YT? A tiny fraction. Less than one hundredth of one percent.

          Of the creators that I personally watch? Probably about a quarter to a half. Most of my favourite urbanist channels, excellent history and news channels, lots of amazing media criticism from a variety of angles. And some very fun game shows.

          Nebula isn’t actually trying to be a general competitor to YouTube. It’s curated to be high quality content creators. To a pretty good extent, you can guarantee that if they’re on Nebula, they’re a good creator—maybe not to your personal taste (there are plenty on there that I have no interest in), but at least good in their niche. All their creators are part owners of it (in a meaningful way, not in a “one share out of a company with millions of shares” kind of way), so they only let in creators that they think they can trust.

          And all that, for a price that’s less per year than YouTube Premium is for just 2 months. For me, it’s a no brainer.

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          Not that many sadly and from my understanding you need to be invited by them to join. There is 240 currently if it loaded and counted them correctly for me. They have a list of them here. It works for me because a lot of them make exactly the content I am interested into, but might not work or you or anyone else depending on taste.

          • Square Singer@feddit.de
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            It would be the same for me. Most of the channels I watch advertise Nebula, unless they advertise Floatplane. With these two I would have >90% of my Youtube watch time covered.